SWYZL / PERSPECTIVES
InsightsPutting ideas to work.
Thinking on FDE, AI systems and delivering for businesses.
From the field
Project notes / Design decisions
When customer service should hand over to a person
Design the handover clearly, and replies can fit into real work.
From finding companies to deciding who is worth contacting
A prospecting system should help people decide the next step, not just compile a list.
More thinking
FDE / Engineering / Delivery
Accepting AI: don’t stop at “good answers”
Write business goals as tasks you can check again and again; only then can you tell whether a change actually made the system better.
Clear tool interfaces let agents get things right
The quality of a tool call depends on clear inputs, business meaning, execution boundaries and results.
Helping AI understand the business starts with context
Useful context needs the right sources, a clear shelf life and a scope that can be checked.
In the first week, deliver one complete path
Shrink the first version so that input, processing, confirmation and result truly connect.
Before the demo, watch the real work once
Requirements meetings tell you how a team wants to work. Watching on site shows you how the work actually happens.
FDE work happens between software and the business
Going into the field is how a vague problem becomes a system that can really be used, tested and maintained.